GHT Blog

Our New Look

June 1, 2015

You might have noticed our new logo. Its part of a rebrand that we are working on.

Screenshot 2015-06-01 10.47.18

The GHT has always existed. The trails having been used by people living in the mountains for centuries. However, we have recently rebranded and reworked the visual identity of the GHT, as we work on expanding the understanding of what the GHT is: a network of extraordinary trails. In fact, the GHT was never just one trail but we felt this could be better represented. With the new identity, we hope that the network and availability of a wide range of trails is made more clear. We engaged in widespread consultation with the private sector to create the brand and have launched with an identity that was largely formed by input from those people who are working with and selling the trail everyday.

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